GF BROWN INSURANCE SERVICES

Client

GF Brown Insurance Service LLC

GF Brown Insurance Service LLC

Role

Website Re-Design, Brand Identity Update

Industry

Insurance Broker

GOALS
The goal of this project was to solve problems with user interactivity on the web. The solution was to create an established mobile experience, a revised identity and completely redesigned website.
GF Brown Insurance Services website before the website re-design
IDENTITY
Prior to re-design, I created a color palette and established a font pair to enhance the brand identity and online experience.

Pabtone 7522 C
C22 M65 Y71 K7
#b9664a

Pantone 534 C
C100 M87 Y38 K30
#183059

Pantone 2155U
C31 M16 Y9 K0
#afc2d5

Pantone 621 C
C19 M5 Y17 K0
#ccddd3

Pantone 7485 U
C13 M0 Y28 K0
#dfefca

BEFORE

Before the re-design

AFTER

After the re-design