ART DIRECTIONINFOPLUS COMMERCE
Web Design, Brand Identity, UI/UX, Style Guide Revisions, Print and Digital Media
Warehouse Management Software
My role with Infoplus Commerce, a software startup in St. Louis. MO, was to increase brand awareness in both digital and physical elements.
Better communicating what Infoplus did and how they did it, consisted of identity re-defining and messaging across all platforms.
Brand Style Guide revisions were necessary to help enhance brand communication. An example of this was a revised color scheme.
I used my updated style guide updates to design media for the sales team that aided in sales. The media, icons and video assets helped the sales team book product demos with potential clients.
I also designed and developed email templates, created the layout and design of several white papers & case studies which were shared on the company blog and on social media platforms using branded imagery.