looplyfe

CLIENT

looplyfe

ROLE

Brand Identity, Style Guide, Packaging, Shopify

INDUSTRY

Sports Accessories and Apparel

LOGO
I created a logo that converged the idea of the infinite loop in a Mobius strip along with a golf loop.
With "Golf Forever" being the brands tagline, the creative goal was to create a logo that would communicate the tagline visually.
Looplyfe Logo
COLOR
Green represents nature and harmony. Gray evokes sophistication. While red, used minimally, adds thoughts of action. Light blue adds trust and is a secondary color option for apparel only.

Pantone 354 C
C82 M7 Y100 K0
#05A62E

Pantone 447 C
C69 M63 Y62 K58
#333333

Pantone 1788 C
C0 M88 Y82 K0
#EE2737

Pantone 2925 C
C71 M17 Y0 K0
#00A8EB
STYLE GUIDE
The looplyfe style guide has specific details on correct logo usage, acceptable logo variations, color rules and typography specifications.

PRODUCT LABELS & IMAGES

Loop Lyfe Brand Style Guide
Loop Lyfe Brand Style Guide
Loop Lyfe Brand Style Guide
Loop Lyfe Brand Style Guide