The Salvation Army
• Midland Division: Gospel & Music Arts
Overview
While working with the Salvation Army's Midland Division, serving communities across Missouri and Illinois, I had the privilege of collaborating closely with the Music & Gospel Arts Department. This department plays an essential role in the lives of local youth, fostering their artistic expression and development through music lessons and summer camps.
Responsibilities
Logo Design
The Salvation Army: Music & Gospel Arts Logo Re-Design
Digital Design
Event Promotion & Digital Event Registration Assets
Outcome
Contributing to The Salvation Army's mission of providing free music education, summer camps, and community concerts was an honor. By fostering exploration of musical talents, nurturing creativity, and encouraging connections within the community, I played a role in enriching and vibrant community spirit.
Check out Some Project Assets Below
• Midland Division - Music & Gospel Arts Logo
Collaborating with the Music & Gospel Arts Department, I aimed to revitalize their logo with a modern, streamlined aesthetic while adhering to The Salvation Army's branding guidelines. This refreshed logo would be used across various platforms, promoting events on their website, social media, printed materials, and merchandise.
Following close collaboration and several iterations guided by The Salvation Army's brand standards, we arrived at a final, approved logo redesign that effectively represented the Music & Gospel Arts Department.
Targeting both millennials and their parents, the redesigned Music & Gospel Arts logo effectively enhanced brand recognition and is now prominently used across marketing and promotional materials.
• Music & Gospel Arts Event Promotion
Designed to spark joy and excitement among existing and new audiences, the promotional campaign's print and digital assets were crafted to elevate the appeal of summer camps and music conservatories. Additionally, the Music & Gospel Arts Team fosters strong relationships by actively engaging with the surrounding community.
Designed to spark joy and excitement among existing and new audiences, the promotional campaign's print and digital assets were crafted to elevate the appeal of summer camps and music conservatories. Additionally, the Music & Gospel Arts Team fosters strong relationships by actively engaging with the surrounding community.
